2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
32,459
YOUR WAY
17,884
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.1 | 0.0 | 0.0 | 5.8 | 4.5 | 2.5 | 17.9 |
| MATCHDAY | 7.1 | 3.5 | 4.9 | 6.0 | 9.2 | 1.8 | 32.5 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 20
- Bobblehead · 3
- Giveaway · 12
- Theme night · 2
- Opening night · 1
- Family day
Tuesday, May 4 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Amarillo families will love
Films, shows and characters other clubs built theme nights on, where Amarillo ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Toy Story
Top 6% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jul 4
- TV show02
Harry Potter
Top 10% of club towns
37 clubs ran one in 2025–26
Try it Wed, Apr 7
- game03
Backyard Baseball
Top 39% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 11
- film04
Superman
Top 45% of club towns
6 clubs ran one in 2025–26
Try it Sun, Apr 25
- brand05
Hello Kitty
Top 46% of club towns
8 clubs ran one in 2025–26
Try it Sun, May 9
- film06
Jurassic Park
Top 57% of club towns
4 clubs ran one in 2025–26
Try it Sun, May 23
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Amarillo likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1WhataburgerBOTH
- 2Allsup's Convenience Stores
- 3Dairy Queen
- 4Sonic Drive-InBOTH
- 5Dickey's Barbecue Pit
- 6Pizza Hut
- 7Little Caesars
- 8Chick-fil-ABOTH
- 9Taco Bell
- 10McDonald's
140 more on the full list.
- Hometown legend301×
Kendra Scott
fashion
CITY TASTE#1SOD POODLES FANSnot rankedLOCAL PULL301× - Hometown legend60×
Whataburger
dining
CITY TASTE#5SOD POODLES FANSnot rankedON BOTH LISTSLOCAL PULL60× - Local favorite9×
Recreational Equipment Inc
fashion
CITY TASTE#6SOD POODLES FANSnot rankedLOCAL PULL9× - Hometown legend27×
Southwest Airlines
travel
CITY TASTE#7SOD POODLES FANSnot rankedLOCAL PULL27× - Local favorite8×
Patagonia
fashion
CITY TASTE#8SOD POODLES FANSnot rankedLOCAL PULL8× - Hometown legend30×
James Avery Artisan Jewelry
fashion
CITY TASTE#10SOD POODLES FANSnot rankedLOCAL PULL30×
Food partners
Around Hodgetown
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.