2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
19,854
YOUR WAY
24,423
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.2 | 4.2 | 5.0 | 4.3 | 4.6 | 2.1 | 24.4 |
| MATCHDAY | 4.2 | 3.9 | 3.5 | 4.3 | 2.5 | 1.4 | 19.9 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 15
- Bobblehead · 1
- Giveaway · 11
- Theme night · 28
- Opening night · 1
- Family day
Wednesday, July 28 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Hartford families will love
Films, shows and characters other clubs built theme nights on, where Hartford ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- music01
Taylor Swift
Top 8% of club towns
3 clubs ran one in 2025–26, yours included
Try it Sun, Apr 11
- film02
The Sandlot
Top 9% of club towns
4 clubs ran one in 2025–26
Try it Sun, Apr 25
- brand03
Sesame Street
Top 12% of club towns
8 clubs ran one in 2025–26
Try it Sun, May 16
- brand04
Marvel
Top 23% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jun 6
- brand05
Crayola
Top 23% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jun 20
- brand06
WWE
Top 25% of club towns
6 clubs ran one in 2025–26
Try it Sun, Jul 18
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Hartford likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Table Talk Pies
- 2Hartford HealthCare
- 3Stew Leonard's
- 4Big Y World Class Market
- 5Trader Joe'sBOTH
- 6Shaw's
- 7Ocean State Job Lot
- 8Cumberland FarmsBOTH
- 9Dunkin'
- 10Lenny & Joe's Fish Tale
101 more on the full list.
- Local favorite5×
TB12
fashion
CITY TASTE#58YARD GOATS FANS#8LOCAL PULL5× - Local favorite22×
L.L.Bean
fashion
CITY TASTE#14YARD GOATS FANS#105LOCAL PULL22× - Local favorite9×
Vineyard Vines
fashion
CITY TASTE#32YARD GOATS FANS#69LOCAL PULL9× - Hometown legend25×
Dunkin' Donuts
food and beverage
CITY TASTE#12YARD GOATS FANSnot rankedLOCAL PULL25× - Local favorite9×
Ben & Jerry's
food and beverage
CITY TASTE#15YARD GOATS FANSnot rankedLOCAL PULL9× - Crowd pleaser3×
Peloton
fashion
CITY TASTE#20YARD GOATS FANS#139LOCAL PULL3×
Food partners
Around Dunkin' Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.