2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
30,783
YOUR WAY
25,955
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 1.3 | 4.9 | 4.5 | 4.7 | 4.9 | 2.3 | 3.4 | 26.0 |
| MATCHDAY | 1.4 | 6.1 | 5.1 | 6.0 | 5.2 | 2.4 | 4.6 | 30.8 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 14
- Giveaway · 23
- Theme night · 26
- Opening night · 1
- Family day
Wednesday, September 1 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Sugar Land families will love
Films, shows and characters other clubs built theme nights on, where Sugar Land ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
PAW Patrol
Top 3% of club towns
10 clubs ran one in 2025–26, yours included
Try it Sun, May 2
- film02
Peanuts
Top 8% of club towns
14 clubs ran one in 2025–26
Try it Sun, Jul 4
- TV show03
Peppa Pig
Top 13% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jul 18
- brand04
Hello Kitty
Top 19% of club towns
8 clubs ran one in 2025–26
Try it Wed, Mar 31
- brand05
Pokémon GO
Top 24% of club towns
4 clubs ran one in 2025–26
Try it Sat, Apr 3
- brand06
WWE
Top 26% of club towns
6 clubs ran one in 2025–26
Try it Wed, Apr 14
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Sugar Land likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Imperial Sugar
- 2Blue Bell Creameries
- 3H-E-BBOTH
- 4WhataburgerBOTH
- 5Kolache Shoppe
- 6Gloria's Latin Cuisine
- 7Mama Ninfa's
- 8Pappas Bros. Steakhouse
- 9Kenny & Ziggy's New York Deli
- 10Torchy's Tacos
129 more on the full list.
- Hometown legend60×
H-E-B
retail
CITY TASTE#5SPACE COWBOYS FANSnot rankedON BOTH LISTSLOCAL PULL60× - Hometown legend43×
Whataburger
dining
CITY TASTE#7SPACE COWBOYS FANSnot rankedON BOTH LISTSLOCAL PULL43× - Hometown legend38×
Kendra Scott
fashion
CITY TASTE#8SPACE COWBOYS FANSnot rankedLOCAL PULL38× - Hometown legend33×
Favor Delivery
app
CITY TASTE#9SPACE COWBOYS FANSnot rankedLOCAL PULL33× - Hometown legend30×
Johnny Dang & Co.
fashion
CITY TASTE#10SPACE COWBOYS FANSnot rankedLOCAL PULL30× - Local favorite22×
Tiff's Treats Cookie Delivery
dining
CITY TASTE#14SPACE COWBOYS FANSnot rankedLOCAL PULL22×
Food partners
Around Constellation Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.