2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
30,099
YOUR WAY
26,488
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 5.2 | 5.9 | 4.8 | 3.0 | 5.5 | 2.0 | 26.5 |
| MATCHDAY | 7.0 | 5.1 | 7.3 | 3.8 | 4.7 | 2.3 | 30.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 15
- Bobblehead · 1
- Giveaway · 20
- Theme night · 22
- Opening night · 1
- Family day
Tuesday, June 8 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Harrisburg families will love
Films, shows and characters other clubs built theme nights on, where Harrisburg ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- music01
Taylor Swift
Top 5% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 18
- film02
Superman
Top 15% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 2
- TV show03
Bluey
Top 17% of club towns
25 clubs ran one in 2025–26
Try it Sun, May 9
- TV show04
PAW Patrol
Top 17% of club towns
10 clubs ran one in 2025–26, yours included
Try it Sun, May 30
- film05
Peanuts
Top 19% of club towns
14 clubs ran one in 2025–26
Try it Sun, Jun 13
- brand06
Crayola
Top 19% of club towns
3 clubs ran one in 2025–26
Try it Sun, Jun 27
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Harrisburg likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Utz
- 2Herr's
- 3Snyder's of HanoverBOTH
- 4TastykakeBOTH
- 5Hershey's
- 6Giant Food Stores
- 7Weis Markets
- 8Boscov's
- 9Rutter's
- 10Sheetz
135 more on the full list.
- Local favorite14×
Wawa
dining
CITY TASTE#22SENATORS FANS#42ON BOTH LISTSLOCAL PULL14× - Hometown legend151×
Visit Philly
travel
CITY TASTE#2SENATORS FANS#193LOCAL PULL151× - Local favorite7×
Primanti Brothers
dining
CITY TASTE#45SENATORS FANS#29LOCAL PULL7× - Local favorite6×
Amtrak
travel
CITY TASTE#47SENATORS FANS#89LOCAL PULL6× - Local favorite5×
Wegmans
retail
CITY TASTE#55SENATORS FANS#94ON BOTH LISTSLOCAL PULL5× - Local favorite6×
Turkey Hill
food and beverage
CITY TASTE#50SENATORS FANS#146ON BOTH LISTSLOCAL PULL6×
Food partners
Around FNB Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.