2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
18,922
YOUR WAY
13,403
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 2.5 | 3.6 | 2.3 | 2.2 | 2.8 | 13.4 |
| MATCHDAY | 2.9 | 5.8 | 2.8 | 3.0 | 4.5 | 18.9 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 14
- Bobblehead · 4
- Giveaway · 7
- Theme night · 19
- Opening night · 1
- Family day
Wednesday, May 5 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Salisbury families will love
Films, shows and characters other clubs built theme nights on, where Salisbury ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 14% of club towns
10 clubs ran one in 2025–26
Try it Sun, May 2
- film02
Peanuts
Top 25% of club towns
14 clubs ran one in 2025–26
Try it Sun, May 9
- film03
The Sandlot
Top 33% of club towns
4 clubs ran one in 2025–26
Try it Sun, May 30
- TV show04
Peppa Pig
Top 35% of club towns
3 clubs ran one in 2025–26, yours included
Try it Sun, Aug 1
- TV show05
PAW Patrol
Top 41% of club towns
10 clubs ran one in 2025–26
Try it Sun, Aug 15
- music06
Taylor Swift
Top 44% of club towns
3 clubs ran one in 2025–26
Try it Sun, Aug 29
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Salisbury likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Perdue FarmsBOTH
- 2Tyson Foods
- 3Mountaire Farms
- 4Royal Farms
- 5Sheetz
- 6WawaBOTH
- 7Tilghman Island Seafood
- 8Old Bay
- 9Utz Brands
- 10Herr's
135 more on the full list.
- Hometown legend100×
Route One Apparel
fashion
CITY TASTE#3SHOREBIRDS FANSnot rankedLOCAL PULL100× - Hometown legend50×
Old Bay Seasoning
food and beverage
CITY TASTE#6SHOREBIRDS FANSnot rankedLOCAL PULL50× - Local favorite20×
Alex and Ani
fashion
CITY TASTE#11SHOREBIRDS FANSnot rankedLOCAL PULL20× - Local favorite12×
Lilly Pulitzer
fashion
CITY TASTE#12SHOREBIRDS FANSnot rankedLOCAL PULL12× - Local favorite23×
Dunkin' Donuts
food and beverage
CITY TASTE#13SHOREBIRDS FANSnot rankedLOCAL PULL23× - Local favorite20×
Wawa
dining
CITY TASTE#15SHOREBIRDS FANSnot rankedON BOTH LISTSLOCAL PULL20×
Food partners
Around Arthur W. Perdue Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.