2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
39,061
YOUR WAY
25,484
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.3 | 2.9 | 8.0 | 3.9 | 6.3 | 25.5 |
| MATCHDAY | 4.6 | 7.7 | 6.3 | 6.8 | 13.8 | 39.1 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 16
- Bobblehead · 4
- Giveaway · 10
- Theme night · 1
- Opening night · 1
- Family day
Wednesday, August 4 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights South Bend families will love
Films, shows and characters other clubs built theme nights on, where South Bend ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- game01
Backyard Baseball
Top 3% of club towns
10 clubs ran one in 2025–26
Try it Sun, Jul 4
- film02
Toy Story
Top 4% of club towns
12 clubs ran one in 2025–26
Try it Sun, Apr 11
- music03
Taylor Swift
Top 11% of club towns
3 clubs ran one in 2025–26
Try it Sun, Apr 25
- TV show04
Bluey
Top 19% of club towns
25 clubs ran one in 2025–26, yours included
Try it Sun, May 16
- film05
Jurassic Park
Top 25% of club towns
4 clubs ran one in 2025–26
Try it Sun, May 30
- brand06
Marvel
Top 46% of club towns
12 clubs ran one in 2025–26
Try it Sun, Jun 13
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more South Bend likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Martin's Super Markets
- 2Kroger
- 3Meijer
- 4AldiBOTH
- 5Kiwanis Club of South Bend
- 6Bridgewater Pizza
- 7Hacienda Mexican Restaurant
- 8Chapman's Grille
- 9Stonehenge Restaurant
- 10Sunny's Restaurant
122 more on the full list.
- Local favorite10×
Aldi
retail
CITY TASTE#17CUBS FANSnot rankedON BOTH LISTSLOCAL PULL10× - Crowd pleaser3×
The Knot
app
CITY TASTE#18CUBS FANSnot rankedLOCAL PULL3× - Crowd pleaser2×
Anthropologie
fashion
CITY TASTE#13CUBS FANSnot rankedLOCAL PULL2× - Crowd pleaser2×
Whole Foods Market
retail
CITY TASTE#16CUBS FANSnot rankedON BOTH LISTSLOCAL PULL2× - Crowd pleaser3×
Starbucks
dining
CITY TASTE#37CUBS FANSnot rankedON BOTH LISTSLOCAL PULL3× - Crowd pleaser2×
Target
retail
CITY TASTE#20CUBS FANSnot rankedON BOTH LISTSLOCAL PULL2×
Food partners
Around Four Winds Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.