2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
30,224
YOUR WAY
23,835
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 4.3 | 6.6 | 3.4 | 3.9 | 4.0 | 1.7 | 23.8 |
| MATCHDAY | 4.5 | 8.7 | 4.2 | 4.5 | 6.0 | 2.3 | 30.2 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 13
- Bobblehead · 2
- Giveaway · 15
- Theme night · 9
- Opening night · 1
- Family day
Thursday, May 6 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Knoxville families will love
Films, shows and characters other clubs built theme nights on, where Knoxville ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Bluey
Top 8% of club towns
25 clubs ran one in 2025–26
Try it Sat, May 8
- film02
Scooby-Doo
Top 12% of club towns
5 clubs ran one in 2025–26
Try it Sat, May 22
- film03
Peanuts
Top 14% of club towns
14 clubs ran one in 2025–26
Try it Sat, May 29
- film04
Toy Story
Top 15% of club towns
12 clubs ran one in 2025–26
Try it Sat, Jun 12
- TV show05
SpongeBob SquarePants
Top 39% of club towns
7 clubs ran one in 2025–26
Try it Sat, Jul 10
- brand06
Star Wars
Top 41% of club towns
63 clubs ran one in 2025–26
Try it Sat, Jul 24
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Knoxville likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Pilot Flying J
- 2Neyland Stadium
- 3Chick-fil-ABOTH
- 4Krispy KremeBOTH
- 5Food City
- 6KrogerBOTH
- 7Publix
- 8AldiBOTH
- 9Ingles Markets
- 10Bush Brothers & Company
105 more on the full list.
- Hometown legend74×
Altar'd State
fashion
CITY TASTE#2SMOKIES FANSnot rankedLOCAL PULL74× - Hometown legend38×
Chaco
fashion
CITY TASTE#8SMOKIES FANSnot rankedLOCAL PULL38× - Local favorite20×
ABLE Clothing
fashion
CITY TASTE#15SMOKIES FANSnot rankedLOCAL PULL20× - Local favorite8×
Lilly Pulitzer
fashion
CITY TASTE#18SMOKIES FANSnot rankedLOCAL PULL8× - Local favorite16×
Five Daughters Bakery
dining
CITY TASTE#19SMOKIES FANSnot rankedLOCAL PULL16× - Local favorite6×
Patagonia
fashion
CITY TASTE#11SMOKIES FANSnot rankedLOCAL PULL6×
Food partners
Around Covenant Health Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.