2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
20,665
YOUR WAY
24,415
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 6.6 | 4.5 | 4.4 | 3.2 | 3.8 | 2.0 | 24.4 |
| MATCHDAY | 7.4 | 4.2 | 2.8 | 2.4 | 2.4 | 1.5 | 20.7 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 12
- Bobblehead · 3
- Opening night · 1
- Family day
Thursday, April 15 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Madison families will love
Films, shows and characters other clubs built theme nights on, where Madison ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- film01
Peanuts
Top 45% of club towns
14 clubs ran one in 2025–26
Try it Sun, Apr 4
- game02
Backyard Baseball
Top 58% of club towns
10 clubs ran one in 2025–26
Try it Sun, Apr 18
- TV show03
Bluey
Top 61% of club towns
25 clubs ran one in 2025–26
Try it Sun, May 2
- film04
Toy Story
Top 64% of club towns
12 clubs ran one in 2025–26
Try it Sun, May 9
- brand05
WWE
Top 68% of club towns
6 clubs ran one in 2025–26
Try it Sun, May 30
- TV show06
Harry Potter
Top 72% of club towns
37 clubs ran one in 2025–26
Try it Sun, Jun 13
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Madison likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Regional food, drink, and grocery:
- 2PublixBOTH
- 3Piggly Wiggly
- 4Save-A-Lot
- 5Bama Pie
- 6Golden Flake
- 7Milo's Tea Company
- 8Chick-fil-ABOTH
- 9Zaxby'sBOTH
- 10Krystal
74 more on the full list.
- Local favorite16×
Chicken Salad Chick
dining
CITY TASTE#19TRASH PANDAS FANS#15LOCAL PULL16× - Local favorite20×
Chick-fil-A
dining
CITY TASTE#15TRASH PANDAS FANS#29ON BOTH LISTSLOCAL PULL20× - Local favorite16×
Altar'd State
fashion
CITY TASTE#9TRASH PANDAS FANS#51LOCAL PULL16× - Local favorite14×
Marley Lilly
fashion
CITY TASTE#21TRASH PANDAS FANS#61LOCAL PULL14× - Hometown legend27×
Kendra Scott
fashion
CITY TASTE#11TRASH PANDAS FANS#96LOCAL PULL27× - Hometown legend30×
Five Daughters Bakery
dining
CITY TASTE#10TRASH PANDAS FANS#110LOCAL PULL30×
Food partners
Around Toyota Field
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.