2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
50,978
YOUR WAY
47,401
| MONTH | MAR | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 3.8 | 8.0 | 7.0 | 8.8 | 8.2 | 8.6 | 3.0 | 47.4 |
| MATCHDAY | 2.8 | 8.8 | 9.8 | 14.0 | 5.8 | 6.6 | 3.3 | 51.0 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 18
- Bobblehead · 2
- Giveaway · 19
- Theme night · 6
- Opening night · 1
- Family day
Tuesday, May 4 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Norfolk families will love
Films, shows and characters other clubs built theme nights on, where Norfolk ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
PAW Patrol
Top 15% of club towns
10 clubs ran one in 2025–26
Try it Thu, Jul 1
- TV show02
Bluey
Top 37% of club towns
25 clubs ran one in 2025–26
Try it Thu, Jul 8
- brand03
Crayola
Top 42% of club towns
3 clubs ran one in 2025–26
Try it Thu, Jul 22
- brand04
Hello Kitty
Top 48% of club towns
8 clubs ran one in 2025–26
Try it Thu, Aug 5
- brand05
Pokémon GO
Top 48% of club towns
4 clubs ran one in 2025–26
Try it Thu, Aug 19
- brand06
WWE
Top 50% of club towns
6 clubs ran one in 2025–26
Try it Thu, Sep 9
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Norfolk likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Smithfield Foods
- 2Farmer's Pride
- 3WegmansBOTH
- 4Harris Teeter
- 5Food Lion
- 6Farm Fresh
- 7Kroger
- 8Martin's Food Markets
- 9Ukrop's
- 10Tidewater Grocers
126 more on the full list.
- Hometown legend50×
Play Cloths
app
CITY TASTE#6TIDES FANSnot rankedLOCAL PULL50× - Local favorite20×
Billionaire Boys Club
fashion
CITY TASTE#15TIDES FANSnot rankedLOCAL PULL20× - Local favorite11×
Flavorgod Seasonings
food and beverage
CITY TASTE#18TIDES FANSnot rankedLOCAL PULL11× - Crowd pleaser5×
Whole Foods Market
retail
CITY TASTE#8TIDES FANSnot rankedLOCAL PULL5× - Local favorite14×
Telfar
fashion
CITY TASTE#22TIDES FANSnot rankedLOCAL PULL14× - Local favorite10×
CAVA
dining
CITY TASTE#29TIDES FANSnot rankedLOCAL PULL10×
Food partners
Around Harbor Park
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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- 3
- 4
- 5
- 6
- 7
- 8
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- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.