2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
2,316
YOUR WAY
2,318
| MONTH | APR | MAY | JUN | JUL | AUG | FANS |
|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 0.6 | 0.4 | 0.6 | 0.3 | 0.4 | 2.3 |
| MATCHDAY | 0.5 | 0.2 | 0.7 | 0.1 | 0.7 | 2.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 1
- Bobblehead · 2
- Theme night · 30
- Opening night · 1
- Family day
Tuesday, June 1 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Lakeland families will love
Films, shows and characters other clubs built theme nights on, where Lakeland ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
- TV show01
Bluey
Top 6% of club towns
25 clubs ran one in 2025–26
Try it Sun, Jul 18
- film02
Jurassic Park
Top 6% of club towns
4 clubs ran one in 2025–26
Try it Sun, Aug 1
- brand03
Marvel
Top 11% of club towns
12 clubs ran one in 2025–26
Try it Sun, Aug 15
- brand04
WWE
Top 12% of club towns
6 clubs ran one in 2025–26
Try it Sun, Aug 29
- brand05
Crayola
Top 12% of club towns
3 clubs ran one in 2025–26
Try it Sat, Apr 3
- brand06
Star Wars
Top 13% of club towns
63 clubs ran one in 2025–26
Try it Tue, Apr 6
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Lakeland likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1PublixBOTH
- 2Bealls
- 3Ruth's Chris Steak House
- 4Outback Steakhouse
- 5Chick-fil-ABOTH
- 6Culver's
- 7Whataburger
- 8Zaxby's
- 9Checkers & Rally's
- 10Tijuana FlatsBOTH
127 more on the full list.
- Hometown legend100×
Publix
retail
CITY TASTE#3FLYING TIGERS FANSnot rankedON BOTH LISTSLOCAL PULL100× - Hometown legend27×
Chick-fil-A
dining
CITY TASTE#11FLYING TIGERS FANSnot rankedON BOTH LISTSLOCAL PULL27× - Local favorite23×
People Dedicated to Quality
dining
CITY TASTE#13FLYING TIGERS FANSnot rankedLOCAL PULL23× - Local favorite9×
Starbucks
dining
CITY TASTE#14FLYING TIGERS FANSnot rankedON BOTH LISTSLOCAL PULL9× - Local favorite9×
Lilly Pulitzer
fashion
CITY TASTE#16FLYING TIGERS FANSnot rankedLOCAL PULL9× - Local favorite7×
Rifle Paper Co.
fashion
CITY TASTE#15FLYING TIGERS FANSnot rankedLOCAL PULL7×
Food partners
Around Publix Field at Joker Marchant Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
- 1
- 2
- 3
- 4
- 5
- 6
- 7
- 8
- 9
- 10
- 11
- 12
Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.