2027 promotion plan
Same nights, better dates
ADDED FANS, 2027
27,349
YOUR WAY
21,862
| MONTH | APR | MAY | JUN | JUL | AUG | SEP | FANS |
|---|---|---|---|---|---|---|---|
| YOUR 2026 WAY | 3.6 | 4.5 | 4.3 | 3.9 | 4.4 | 1.2 | 21.9 |
| MATCHDAY | 3.7 | 4.1 | 4.7 | 4.3 | 9.3 | 1.2 | 27.3 |
Yellow months: the Matchday plan wins. Both placements use the same nights; only the dates change.
Season board
- Fireworks · 16
- Bobblehead · 1
- Giveaway · 5
- Theme night · 26
- Opening night · 1
- Family day
Thursday, August 5 · Fireworks
Midweek fireworks lift minor league crowds about 41%: small crowds, big jump.
Family theme nights
Nights Winston-Salem families will love
Films, shows and characters other clubs built theme nights on, where Winston-Salem ranks high among the 150 club towns in Qloo's taste data. Family-safe only: no drinking or gambling nights, nothing rated R.
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Backyard Baseball
Top 10% of club towns
10 clubs ran one in 2025–26
Try it Sun, Jul 4
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Harry Potter
Top 30% of club towns
37 clubs ran one in 2025–26, yours included
Try it Sun, Jul 25
- TV show03
PAW Patrol
Top 38% of club towns
10 clubs ran one in 2025–26
Try it Sun, Aug 8
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WWE
Top 44% of club towns
6 clubs ran one in 2025–26
Try it Sun, Aug 22
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Marvel
Top 51% of club towns
12 clubs ran one in 2025–26
Try it Thu, Apr 15
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Crayola
Top 52% of club towns
3 clubs ran one in 2025–26
Try it Sat, Apr 17
Dates are this plan's theme nights, family days first, or open family days when it has too few. Theme nights lift crowds here about 6.4% on average. The ranking is untested as a pick: on 354 theme nights in 2025–26, how an area leaned toward a subject didn't reliably predict which nights drew more (correlation +0.08, range -0.06 to 0.22). Read it as a list of ideas the town likes.
Sponsor board
Your hand of sponsors
Brands are cards. Rarity is how much more Winston-Salem likes a brand than a typical club city does; the stats are its Qloo ranks. The scouting list is the local businesses an assistant can name. Together they found more of clubs' real 2025 sponsors than the assistant alone. No alcohol, gambling or tobacco.
SCOUTING LIST · ASSISTANT
- 1Krispy KremeBOTH
- 2HanesBOTH
- 3Bojangles
- 4Cheerwine
- 5Pepsi Bottling Ventures
- 6Lance Snacks
- 7Bush Brothers
- 8Smoke on the Water BBQ
- 9Hoggin' Hogs Grill
- 10Mama Dip's Kitchen
128 more on the full list.
- Hometown legend50×
Krispy Kreme
dining
CITY TASTE#6DASH FANSnot rankedON BOTH LISTSLOCAL PULL50× - Local favorite23×
Girl Tribe
fashion
CITY TASTE#13DASH FANSnot rankedLOCAL PULL23× - Local favorite17×
Biscuitville
dining
CITY TASTE#18DASH FANSnot rankedON BOTH LISTSLOCAL PULL17× - Local favorite8×
Lilly Pulitzer
fashion
CITY TASTE#19DASH FANSnot rankedLOCAL PULL8× - Local favorite14×
Chopt
dining
CITY TASTE#21DASH FANSnot rankedLOCAL PULL14× - Local favorite7×
Altar'd State
fashion
CITY TASTE#22DASH FANSnot rankedLOCAL PULL7×
Food partners
Around Truist Stadium
Family restaurants, cafes and bakeries within 3 km, ranked by how much your fans like them. Use them for ticket-stub deals, food nights and small local sponsorships. Bars, pubs and breweries are left out.
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Green days: open from 17:30 to 22:00, through a night game. Hours come from Qloo and can be out of date.
How sure is this?
Crowd lift on fireworks nights in the minors, 2025–26. 95% range 17.7 to 25.8.
The same lift Monday to Thursday, when crowds are small. That is why midweek dates win.
More real 2025 sponsors found by the two-list board than by the assistant alone. Range +12 to +48.